EASY AS A, B, C . . . from BB
I hear writers moan about how much their “publishers” are not doing for them these days: no more publisher-sponsored book signings, little help with PR, or with advertising, etc. Once the book is out, they have other things to worry about. In this DIY Age, I guess we do need to step up and help ourselves, whether we go the traditional publishing route, or take it on ourselves to learn to self-publish.
Either way, we can ask our friends for help.
“Like what?” you ask. “They’re not writers.”
Dorie Clark specified with an article in the 5/10/13 Huffington Post, “10 Ways to Help Your Favorite Author.” What she wrote was meant for author’s friends; but, as authors, we can pass the word on to our friends, and we can be friends to each other by encouraging readers to do the following:
- Buy the book.
- Write a review.
- Promote it on social media.
- Buy books as gifts.
- Host a book party.
- Have authors speak to your club or professional association.
- Read it for your book club.
- Have them speak at your company.
- Buy books for your clients.
- Feature them in your blog, podcast, or newsletter.
See her full article on The Huff Post, Book Club, “The Blog” of 5/10/13. She is a consultant and the author of Reinventing You (HBR Press, 2013).
See you day-after-tomorrow for Wednesday’s WIPs!